Since AdWords was launched in 2001 to life is to Google ads, video ads and print ads has been extended and is often rumored that the input radio and TV. While many think that television ads (ALA Spot Runner) Google could be the next big step of May they neglect an opportunity potentially more important: In-game video-game Werbung.Anfang this year Massive Incorporated, a video game system advertising, announced a landmark agreement with Major League Baseball and 2K Sports to provide dynamic advertising in the popular video game Major League Baseball 2K6. After his release, “vast network and technology allow MLB Advanced Media and 2K Sports titles to use dynamic advertising forever brand new messages in their games that reflects the rapidly changing and expanding advertising opportunities in the industry live-action sports. ” Why should Google care? The Entertainment Software Association put U.S. sales of hardware and software video game 7 to $ 3 billion in 2004, a figure that rivals the revenues at the box-office Hollywood. The in-game advertising for video games is not new to the game industry booming – large companies buying advertising in games static for a year. What is new is the expansion of online gaming into the mainstream. Once reserved for PC gamers, console gamers have now discovered a new world of competition on a Breitbandanschluss.In a recent interview with TechNewsWorld, EA John Schappert, head of the largest interactive entertainment studio in the world was about in -Game Advertising: In-game ad says integration is a growing business where we see both advertisers and consumers looking for more. There is an additional source of income, still modest but growing. There is the potential for scalability in this area with dynamically ads. It is still early [on] how in-game advertising will grow in importance. “Beginning Microsoft Xbox and PS2, Sony, and training to the next generation of online gaming with the Xbox 360 from Microsoft, Nintendo Wii and Sony PS3 is now virtually certain that almost all players play while connected to a broadband connection. With this broadband connection is an opportunity for publicity ignorieren.Die difficult to repeat history? “The potential error in what is Massive Incorporated, is that their ad network does that large advertisers will continue. Massive site gives no precise information on how to buy advertising that mentions only that “customers are blue-chip work with their” veteran sales team “to start an account. I think it is safe to say that small businesses are not their target audience. Thus, while they implement dynamic ads, ads are only available to large enterprises. Anyone can see Internet advertising may be the potential for history itself wiederholen.Way in 1996, long before Overture (now Yahoo Search Marketing) and Google AdWords, a company called DoubleClick pioneered advertising content. Their downfall was that they needed a formal sales contract, limiting their potential customer base, only large companies. Overture and AdWords, which simply consisted of small sellers and small website owners in their ad networks, especially the opening of their services to anyone on the Internet. A few years later, one might think that Google is keeping a watchful eye on what’s going on over at Massive Incorporated. Massive may be the first coming on the market, but it is difficult, the fact remains that the small business owner to ignore locked. Google may be the next Massive DoubleClick? How Would Google Do Ites is no doubt that the best programmers around the world, Google is expanding and improving the technology that is capable of Massive. It is not difficult for advertisers to pay per thousand impressions (PPM) for their text or image ads, imagine being shown in some games, as they do now for some places. The hardest thing for Google, would distribute these Anzeigen.Was for application sites on their properties by copying code on its website against Google, it would work with programmers for game development. It would be much longer and would be a significantly higher risk for Google. Would the same way that Massive has signed a contract with 2K, Google must sign large contracts with game developers, and with them for several months in order to compel their ads integrieren.Dies the fact that the main difference between what happened with DoubleClick and that could be obtained with video games, it would be more likely to work for Google to distribute their ads across multiple channels () is more games. Since each game is programmed differently, there is no equivalent game for the JavaScript code is used in all the AdSense ads. Each game would have Google ads network must be individually tailored. Difficult, yes. It is impossible for Google: no way.When will they? “In my opinion, there is no doubt it is a matter of time. The revenue potential of the gaming industry is too big for Google to ignore. Remember Oh, and if you don ‘are not convinced yet, follow these steps: Microsoft, a competitor of Google, also produces the Xbox 360 If Microsoft decided to integrate their newly launched adCenter into Xbox games, it would really be anyone if Google countered by announcing an agreement with Sony or Nintendo to integrate in-game advertising momentum for the PS3 or Wii Surprise?

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