As mortgage brokers we are always in danger of losing our customers to cooperate with the lenders we work with.

We treat our customers for a short period, but the creditor is in constant contact with them for years. And if your customers are asked who their mortgage company, they will usually respond on behalf of their lender.

Some lenders steal our clients better then others.

As real estate investor I had loans from different lenders. One of my property has requested a loan from a lender, JB Nutter. It was a small bank, a very poor job of marketing its customers. I want to hear from them, 3 times per year. Once you send me a coupon book for the year, another to tell me the interest I paid this year for my taxes, and another to say how much money was in my escrow account.

She never once tried to refinance to me too.

My current mortgage is at the national level for my apartment. These guys know their stuff. Send me a statement every month. And in every declaration of a quote or to refinance a number of credit or insurance. They are always polite something sold. And if this were not enough, mail it to me refinance every few months or more bids or tap some equity. But at least they are not as sly as World Savings Bank.

One of my investment properties have their loans. You have now joined the credit bureaus, so that will be reviewed when someone with one of their loans through their credit for a mortgage company or lender, they informed. I like giving my credit card every 3 months, and with my own mortgage everything you need is a few keys of my computer. I am very surprised when I make a call at home from a global savings rep asked me if I thought that the refinancing. He said he knew that my credit will be reviewed by a mortgage company and they were ready to me a better deal then what I have always been

They have a whole division of telemarketers who do nothing, they call their loans, have controlled their mortgages from other companies. So even if you are a customer makes a loan world savings and the customer will return later for a refi, you too now have to compete with World Savings for this client.

It pisses not, right?

And you can bet that now that the lender does this, others will follow suit.

So what do we do this as a mortgage broker?

Simple, we form close relationships with our customers, making them virtually immune to any sales pitch from another lender or Mortgage Company. That’s what I call the field “silent force. We must all use the tool available to ensure that once a person will get a customer that we have not.

I am an overview of the field “silent force” completely in our recommendations on demand product, but I give some tips for you.

1. You need to stay in touch with them regularly. At least once a month, the best way to achieve this is through a monthly newsletter. Store this newsletter in a company and they will handle the production, printing and mailing of newsletters to your customers every month.

2. Surprise your customers as quickly as possible. With a creative way to make a big impression on your customers to raise. Here is an example. There is a dentist in Australia, was tired of people fearing to see. And he completely changed his office. Now, instead of a regular dental office, it looks more like the life of the piece. It’s the smell of cinnamon rolls freshly baked in the air, sugar (free) that can be enjoyed with coffee or tea. There is no reception was sitting near the small window that they look after you. The dentist now has a referral only practice, where the only way to work with him, if you know someone who worked with him, and they give you a reference.

3. Know your customers and let them know. Show your personality. Let them know what your family. Keeping you informed on how you do your children to school. Remember, you do not seem to be their bank. You want as a friend of the family, seem to cross the mortgage. Guest Rating parties. The parties housewarming. Have a great birthday party for himself every year. Do you apologize for calling your customers and know them to know socially.

4. Start a blog and write about what you want. Invite your customers to visit often, and feedback.

5. Become a client of your customer. If one of your clients has a clean, get dressed, and then purified. Reward them for doing business with you in business with them.

6. Get your customers connected to each other. Create a club orientation. Cleaning Your client can go to your client dentist when his teeth hurt. And if you transfer you look even better.

These are just some ideas to help you keep your customers. People deal with people they love. By establishing relationships with old customers, you can ensure that it always returns to you.

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